.png)
WELCOME TO
JERSEY BY YOU x EC24
JERSEY BY YOU x EC24
London & Paris Creator Series
To celebrate the summer of football, Jersey By You has partnered with Paris and London based creative collaborators – Baara, Bled FC, Settpace and Navinder Nangla – to create a football jersey not available anywhere else in the world.
We worked closely with each of the 4 creatives to develop a limited edition jersey and a collection of customisation graphics to scale the partnership.
We worked closely with each of the 4 creatives to develop a limited edition jersey and a collection of customisation graphics to scale the partnership.
PARIS PLAN•PARIS PLAN•PARIS PLAN•
LAUNCH DATE: JUNE 15TH
“BAARA infuses modern fashion
with forgotten stories to create disruptive work with a totally
fresh perspective”
with forgotten stories to create disruptive work with a totally
fresh perspective”
Inspired by West African stories of strength and determination, the jersey features a sabdariffa pattern — a flowering hibiscus native to the land. And that’s not all, because when you put in
work, the jersey blooms into full colour with thermochromic materials reacting to your body heat.
Founded by Abdoul-Karim Dano and El-Bassem Aby, BAARA infuses modern fashion with forgotten stories to create disruptive work with a totally fresh perspective.
work, the jersey blooms into full colour with thermochromic materials reacting to your body heat.
Founded by Abdoul-Karim Dano and El-Bassem Aby, BAARA infuses modern fashion with forgotten stories to create disruptive work with a totally fresh perspective.
SOCIAL MEDIA KPIs / SOCIAL MEDIA KPIs / SOCIAL MEDIA KPIs / SOCIAL MEDIAKPI
LAUNCH DATE: JUNE 20TH
“More than a club, Bled FC is a movement exploring the creative horizons of football”
Bled FC’s jersey was inspired by the energy of Paris, the city of light, like a lightning strike. This energy that Parisians were born with, and that the world craves. Paris is alive.
More than a club, Bled FC is a movement exploring the creative horizons of football. They define themselves as a creative platform based in Paris, which highlights cultural diversity through football. This passion leads them to explore stadiums and playgrounds around the world, to share unique stories and to imagine projects mixing football with other universes such as fashion, art and culture.
More than a club, Bled FC is a movement exploring the creative horizons of football. They define themselves as a creative platform based in Paris, which highlights cultural diversity through football. This passion leads them to explore stadiums and playgrounds around the world, to share unique stories and to imagine projects mixing football with other universes such as fashion, art and culture.
SOCIAL MEDIA KPIs / SOCIAL MEDIA KPIs / SOCIAL MEDIA KPIs / SOCIAL MEDIAKPI
LONDON PLAN•LONDON PLAN•LONDON PLAN•